The quick judge-and-swipe has turned the experience into somewhat of a game, and the average user is playing it as such, logging on 11 times a day for seven minutes each time. It's launching today for iOS. And, as with any of these apps, more than anything it will all come down to the kind of crowd it draws. The rest of us could be giving our thumbs a break and touting this substance-over-style concept before we know it. An up-and-coming app is turning the superficial premise of digital dating on its head with anonymous matches that—gasp! The recent update has already boosted the number of pairs by nine percent, and the developers are teasing a few more upcoming games and activities to make friendship a focus.